Aliyah Boston, Jewell Loyd among six WNBA athletes participating in 2024 Player Marketing Agreement

The WNBA PMAs are a win-win for players and the league, and they could be the initial steps to larger base salaries

By Erica Ayala Jan 11, 2024 at 1:33 pm ET• 5 min read

NEW YORK -- The WNBA announced Wednesday the six athletes participating in the 2024 Player Marketing Agreement. That list includes the Mystics' Shakira Austin, the Sun's Bri Jones, the Wings' Arike Ogunbowale, the Fever's Aliyah Boston, the Storm's Jewell Loyd and the Dream's Rhyne Howard. 

The league will provide those players the opportunity to increase their earnings by serving as brand ambassadors for the WNBA and its partners. Ogunbowale, who was part of last year's cohort, is eager to grow her business network. 

The PMAs, as they are known, were ratified in the 2020 collective bargaining agreement (CBA). Per the collective bargaining agreement, the WNBA must contribute $1 million to the program annually. Each individual player can make up to $250,000 each. 

WNBA commissioner Cathy Engelbert has championed more sponsorship opportunities for players and the league itself. Firstly, this is part of the commissioner's plan to make the league a more viable business. Secondly -- and inextricably linked to the first reason -- the PMAs meet the mission of making players household names.